Every now and then, maybe twice or three times in a lifetime, an opportunity comes along that has the potential to change your life in a positive way. They are usually to do with fundamental changes in the technological landscape, or political, social, and economic frameworks of our lives. For instance, to give a specific examples, something as concrete as the microwave oven, something no one had, became a universal appliance that everyone has. If you are forty years old, if you stop to think about it, you can remember a time when you did not have a mobile phone, but if you are younger than that a mobile phone and permanent connectivity is something you have always had. Computers is the same paradigm-shifting product. And the Internet even more so. Did you make a fortune on microwave ovens, mobile phones, computers or the Internet? If you didn't, you know exactly what we are driving at here. And if you did, you understand even more so. In our time, the number one business opportunity in the world s not the web, it is web 2.0.
